Nike HK

October 2017

New campaign for Nike Hong Kong ‘You can’t guarantee a win, but you can guarantee a fight

Agency – W+K Shanghai
Art Direction – Justin Phang

A nice quote from Justin’s Instagram page which describes the idea behind these ads – ‘HK is a special place where the harshest life can land on to you. ¬†And the athletes here has learnt to embody an unyielding spirit.’